Bum marketing or affiliate marketing is one of the easiest ways to make money online from home. It is basically promoting other people’s products for a commission. You can start for free or with very little capital and it is really not that difficult to learn. All you need to learn is how to promote products and/or services and the more skilled you become the greater your income.
Some affiliate marketing “how to” products recommend you begin by picking a hot market or niche and then find a product to promote to that market. Others suggest you begin with something that interests you because if you are interested then other people will be as well. The last method is good in that as you already know a lot about your market and thus you will be more interested doing the necessary research and more comfortable writing about it.
Which ever method you choose to find your market you need to do some keyword research. This is necessary to optimize your marketing to promote your chosen product. For keyword research you need a good keyword tool. Some are expensive and only available by subscription where as one of the best, the Google keyword tool, is free. You need to find keywords that people use to search for in your market but which also have only enough competition so that you are able to rank for them in the search engine results.
Always choose a product of high quality that is in demand in your target market. Before you promote your chosen product check that it has a reliable affiliate system in place and this system has reliable statistics available. Be very careful of merchants who collect email details on their sales pages as some will promote directly to these potential customers and cut the affiliate out of the loop. A good idea is to sign up yourself and check them out. Also make sure that the commission you will get paid is enough to pay you for the time you take to promote the product.
Once you have chosen your product and checked out the affiliate management system you then need to promote this product. How do you actually promote it? You have choice of free and paid ways to promote it. Paid advertising refers to using advertising such as Google AdWords or other PPC advertising. Basically with pay per click advertising you pay whenever your ad is clicked at the price you bid for your keyword. The higher you bid the closer you get to the top of the paid ads in the search results. This can be very expensive so be careful that you only pay enough so that you make more money in commissions than you pay in advertising costs.
On the other hand the free promotion method refers to article marketing. You can either create a website to link your article back to or use a redirect link in your article to a merchants sales page. Be sure to read the conditions of the article submission sites you use because some only allow you to use a top level domain name as a redirect link. However article marketing does take some time to learn to write good articles and to regularly write articles.
Some affiliate marketers start off their campaigns with PPC marketing to get quick results and then use article marketing to keep their campaigns ticking over. Article marketing will work for much longer than PPC advertising as articles get picked up and populated across many websites as fresh content.
As mention above you can drive traffic directly to a merchants sales page but you can also create a website or blog to link your articles. I suggest you buy a top level domain name and initially drive traffic straight to the merchants sales page while you gather statistics. If the promotion looks promising then create your own website or blog using the same purchased top level domain name. This way you will not have to amend any of your articles and you will continue to get traffic from those websites who have published your articles as content.
So with affiliate marketing you pick your market, next you select a high quality product to promote and then you purchase a top level domain preferably with one of your chosen keywords as part of the domain name. You then redirect your affiliate link to this domain name and test your marketing campaign. The outcome of your results will determine the next step you take with this campaign. For more information http://www.superteammarketing.com/
No comments:
Post a Comment